Association Subculture: WIFM? Bah. WIFU!
Association Subculture
AUGUST 2, 2011
Tuesday, August 2, 2011. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience. communications. (4).
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