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The Pros and Cons of an Internal Marketing Team
Associations Now
FEBRUARY 25, 2020
members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Adding to the cost pressure: Creating an in-house team often means staying on top of the latest technology and software. Building up a team isn’t always easy. Con: Groupthink.
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