article thumbnail

Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013.

article thumbnail

Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

Video 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Much Ado About Email: Raise Your Eyebrow (Slightly) About Gmail’s Changes

Associations Now

The most-skilled email marketers are effective at turning lemons into lemonade by putting their ears to the ground, adapting to the data they see, and incrementally tuning their approach. Associations live and breathe email marketing, so the clicks clearly showed a little collective concern. It depends.

article thumbnail

Compare Association Membership Management Software Platforms

GrowthZone

Email marketing. Email marketing. Founded in 2013, EventBank was focused on event management; today, they are an all-in-one engagement platform serving organizations worldwide. Email marketing. Campaigns and email marketing. Email communications with newsletter platform integration.