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Community Dream to Reality: Top Five Ways to Prove Value to Executives

Higher Logic

Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI. Always be ready to prove why your community is fulfilling those original organizational and member goals. So how do we help executives spot the value in online communities?

Sample 120
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CXPA Elevates the Customer Experience with Community

Higher Logic

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

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A Roadmap for Quintupling Membership

Associations Now

The American Association for the Advancement of Science has set a lofty goal: 500,000 members. In 2014, the American Association for the Advancement of Science had about 100,000 members. Bush has spent 2015 preparing to build the AAAS membership operation around these five groups. Here’s how AAAS plans to get there.

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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent.

Marketing 140