Associations Now

APRIL 2, 2014

The winter of 2014 was a long, cold slog for many of us, but the end is in sight. If your leadership and staff can’t immediately articulate a single, overarching reason why all of your members and stakeholders do engage with your association, you’ll never be able to tell prospective stakeholders why they should engage.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Just Google discount CEUs and add your profession. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

Conference 40

Conference Certificate Education Discount 40

Leading Learning

JULY 2, 2020

I first posed this question in a post published in 2014. In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members.

Education 59

Education Course Certificate Leadership 59