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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. As a former journalist, I love data.

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth Kanter

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

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Monday Buzz: Google Glass, Giving Back

Associations Now

Classroom Champions : This mentor-focused nonprofit will use its Glass and grant to allow Paralympic competitors to document their training and events for use in the organization’s materials for students in high-need schools. — Votenet Solutions (@votenet) July 14, 2014. Tweet of the Day. ht @ votenet ). Other Good Reads.

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Content Marketing Pro to Associations: It’s Time to Get Strategic

Associations Now

According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. When he asked how many attendees have a documented content marketing strategy at their organization, only a handful of arms went up. Ask yourself “why?”

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Study: Most Nonprofits Do Content Marketing, But How Well?

Associations Now

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

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Using Online Community to Increase Member Retention

Mizz Information

You must also weave the online community into your other communication vehicles: newsletters, print ads and editorial content in magazine, on-site meetups at conferences, cross-promotion in journals and other publications via journal clubs, and public social media channels. associations Online community'

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A Kick-Ass Community Manager Q&A

Higher Logic

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too. I was also already an ASAE member and active in its community, Collaborate. I took Ben Martin’s online course and found value. It’s all there.