Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

JANUARY 19, 2016

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. If people opt out, find out why.

Communications 100

Communications Social Media Newsletter Video 100

Ungrated

JUNE 23, 2021

Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. CAI has earned at least one EXCEL Award nearly every year for the past 15 years and received four awards in both 2017 and 2014. We believe our content is king.

Resources 52

Resources Newsletter Texas Association Management 52

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. As a former journalist, I love data.

Social Media 100

Social Media System Technology Survey 100

Higher Logic

OCTOBER 26, 2015

So here’s my top five list I wish Jenny circa 2014 had seen: 1. Create a newsletter all about the community. My previous work life had both a separate, curated newsletter emailed out to hundreds of thousands of contacts and then content generated on the community. Leave unanswered posts front and center on your homepage.

Newsletter 120

Newsletter Maine Content Strategy 120

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Associations Are Grasping For Growth [Infographic].

Directory 60

Directory Texas Newsletter Social Media 60

Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. Embrace content.

Marketing 100

Marketing Social Media Content Report 100

Potomac Core

JUNE 27, 2017

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. The “push” and “pull” doctrine can also be utilized as a strategy to help identify and respond to industry disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Associations Now

OCTOBER 4, 2016

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.

Press Release 106

Press Release DC Newsletter Washington 106

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. They have enjoyed remarkable growth with this strategy. How to create and drive engagement with a social networking strategy that includes an integrated online community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

SCD Group

NOVEMBER 11, 2014

We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. If you approach content strategy, digital strategy and content marketing though the eyes of the user you win. Forrester (2014) More than 122 trillion emails are sent every hour.

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. We think so. Your community data flows back to your database.

Tips 136

Tips Social Media Revenue Content 136

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? Finding new leads. Keeping the ones you have. Building a voice for your organization.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Associations Now

MARCH 28, 2014

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Associations Now

JULY 14, 2014

— Votenet Solutions (@votenet) July 14, 2014. Newsletters are back in vogue , with several organizations and individuals sparking a reinvention of the popular means of outreach. So why shouldn’t this be the week your association revamps its newsletter strategy to capitalize on this trend? (ht ht @ votenet ).

San Francisco 40

San Francisco Nashville Baltimore Newsletter 40

Associations Now

JUNE 23, 2015

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Opinions welcome: You may not be writing the content behind the link, but your newsletters should show that you’re doing more than simply regurgitating the content.

Newsletter 40

Newsletter New York City New York Content 40

Associations Now

MAY 3, 2016

As your association plans and executes its digital marketing and fundraising strategy, keep these results in mind to see how you compare. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. However, even with this decline, email revenue increased by 25 percent.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent). .

Social Media 60

Social Media Communications Content Strategy 60

Aaron Wolowiec

JUNE 16, 2015

Based on the 2014 Association Benchmarking Report , only 42.8 Use a consultative sales strategy in which you try to match your association’s event objectives and education track with your sponsor’s objectives and branding. But don’t let the idea of reinventing sponsorships intimidate you. Customization is in demand. Keep it fresh.

Price 100

Price Revenue Discount Newsletter 100

Associations Now

JUNE 18, 2014

According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. When he asked how many attendees have a documented content marketing strategy at their organization, only a handful of arms went up. Ask yourself “why?”

Content 40

Content Marketing Newsletter Strategy 40

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

Content 40

Content Marketing Social Media Newsletter 40

Velvet Chainsaw

OCTOBER 6, 2014

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. If these aren’t being discussed as challenges — and an opportunities — at the highest levels of your organization, start now.

Conference 40

Conference Certificate Education Discount 40

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do At best 32% open email newsletters. That strategy has paid off for us as you can see from our numbers above. things for them they couldn''t do themselves effectively, and do them with excellence.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Slice-Works

NOVEMBER 21, 2013

When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Columns should include types of content— blog, webinar, website launch, newsletter, e-books, social media sites, etc., But would you do that with your marketing efforts? Knowing your audience.

Content 28

Content Marketing Social Media Newsletter 28

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e., By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S.

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Source: Association Adviser and Naylor, LLC 2014. “It’s got to be readable on the go, on a mobile device and tablet.”

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e., By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S.

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

JUNE 30, 2015

This is a strategy that the team at Vox has been doing a pretty solid job at. Last December, Associations Now ended 2014 by taking a good, hard look at the year’s analytics and letting the rest of the world know what our most popular posts were. When old newsletters and magazines are this old, nearly everything is fair game.

Content 40

Content Newsletter Social Media Strategy 40

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Bottom line, do you have an effective membership engagement strategy? 2 years ago? 3 years ago? They need a THANK YOU letter.

Member Engagement 40

Member Engagement Committee Innovation Revenue 40

Velvet Chainsaw

JULY 23, 2015

The Brilliant Report Newsletter by Annie Murphy Paul (2013). Make It Stick: The Science Of Successful Learning by Brown, Roediger III and McDaniel (2014). How The Brain Learns b y David Sousa (2011). Design For How People Learn by Julie Dirksen (2012). Urban Myths About Learning And Education by Pedro De Bruyckere and Paul A.

Education 40

Education Conference Certificate Course 40

Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. Suffice it to say that it will go down in my personal history as the year I learned some sad truths about people and life.which, I guess, is a blessing because it makes me appreciate my family and true friends and good health all the more.

Social Media 40

Social Media Tools Newsletter Content 40

Slice-Works

FEBRUARY 20, 2014

In the pre-publication stage, you defined persona-aligned content strategies and goals and constructed an editorial calendar. For example, include a blow-in card or advertisement in a print magazine, journal or newsletter for your suite of online educational webinars or electronic articles and whitepapers. Capturing Attention.

Content 28

Content How To Email Marketing Strategy 28

Slice-Works

NOVEMBER 5, 2015

Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. After a 2014 effort to relaunch Bebo , a text message app with attitude, the blab team went back to the drawing board and hashed out their ideas over a couple beers!

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. After a 2014 effort to relaunch Bebo , a text message app with attitude, the blab team went back to the drawing board and hashed out their ideas over a couple beers!

Organization 28

Organization San Francisco Social Media Austin 28

Mizz Information

MARCH 11, 2014

You must also weave the online community into your other communication vehicles: newsletters, print ads and editorial content in magazine, on-site meetups at conferences, cross-promotion in journals and other publications via journal clubs, and public social media channels. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

SCD Group

FEBRUARY 24, 2013

” This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival.

Los Angeles 40

Los Angeles Detroit San Francisco Social Media 40