Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. If your members are going to see ads, you may as well make sure you’re benefiting from it – and choosing what gets promoted. We think so.

Tips 136

Tips Social Media Revenue Content 136

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. They have enjoyed remarkable growth with this strategy. How to retain members and recruit new members for the future. How to access and analyze member data to provide greater value to members.

Case Study 150

Case Study Arizona Social Media Revenue 150

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Is your association building BELIEVERS, or just a roll of dues paying members? 2 years ago? 3 years ago?

Member Engagement 40

Member Engagement Committee Innovation Revenue 40