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Best of the Web: April 2014

Association Adviser

Association Leadership. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014.

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Winning resources: CAI recognized for excellence in association media and publishing

Ungrated

Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. CAI has earned at least one EXCEL Award nearly every year for the past 15 years and received four awards in both 2017 and 2014. We believe our content is king.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The loss of leadership vital to the health of the organization. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests.

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The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability.

Marketing 100
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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Used subject matter experts in groups to develop thought leadership pushed out to members on-demand including: Fact sheets/brochures and current information.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent). .

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Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

The Brilliant Report Newsletter by Annie Murphy Paul (2013). Make It Stick: The Science Of Successful Learning by Brown, Roediger III and McDaniel (2014). How The Brain Learns b y David Sousa (2011). Design For How People Learn by Julie Dirksen (2012). Urban Myths About Learning And Education by Pedro De Bruyckere and Paul A.