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Best of the Web: April 2014

Association Adviser

Association Leadership. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014.

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Winning resources: CAI recognized for excellence in association media and publishing

Ungrated

Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. CAI has earned at least one EXCEL Award nearly every year for the past 15 years and received four awards in both 2017 and 2014. We believe our content is king.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The loss of leadership vital to the health of the organization. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests.

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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Used subject matter experts in groups to develop thought leadership pushed out to members on-demand including: Fact sheets/brochures and current information.

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The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center.

Marketing 100
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Association Boards That Fail

SCD Group

They don’t open our newsletters. I have a huge leadership development and training issue.” This association is just one of many examples why five of us are leading a session at the 2014 ASAE Annual Meeting titled, “Why Boards Fail and How to Fix Them.” They don’t know what all we do.

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CXPA Elevates the Customer Experience with Community

Higher Logic

CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. The mentoring module from Higher Logic was a good solution that wouldn’t burden staff time – it was an easy sell for the leadership team. "My