Associations Now

OCTOBER 4, 2016

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.

Press Release 88

Press Release DC Newsletter Washington 88

SCD Group

NOVEMBER 11, 2014

Your brilliant appeal probably did not break through the clutter of your recipient’s inbox (whether that is a snail mail box, social media or email. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. Especially during year-end appeals.

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Newsletter Social Media Recruiting Recruitment 40

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? Finding new leads. Keeping the ones you have. Building a voice for your organization.

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Marketing Press Release Newsletter Social Media 40

Associations Now

MAY 3, 2016

As your association plans and executes its digital marketing and fundraising strategy, keep these results in mind to see how you compare. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. Social Media. Those with large email lists spent $0.13 times per day.

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Revenue Newsletter Social Media Marketing 40

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Clearly understanding the tolerance of your target audience to receive communication by email, phone, text, social media and print, as well as how many touch points they’ll tolerate in a single day, week or month will help you find your marketing sweet spot.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Clearly understanding the tolerance of your target audience to receive communication by email, phone, text, social media and print, as well as how many touch points they’ll tolerate in a single day, week or month will help you find your marketing sweet spot.

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

DECEMBER 9, 2013

4 The average number of social media presences used by nonprofits, according to the study. Facebook is by far the most popular social network with nonprofits, with 91 percent of respondents having a presence there. But when it works, it really works: 71 percent of the most effective marketers rated web articles as effective.

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Content Marketing Social Media Newsletter 40

Slice-Works

NOVEMBER 21, 2013

When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Times spent on your sites, repeat visits and social mentions are indicators of loyalty and tied directly to your community-building efforts. But would you do that with your marketing efforts?

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Content Marketing Social Media Newsletter 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

Organization 28

Organization San Francisco Social Media Austin 28

Higher Logic

DECEMBER 22, 2015

James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. We use Hootesuite to push out community activity into social channels.

Social Media 120

Social Media Library Resources Guidelines 120

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list.

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Revenue Georgia Price Newsletter 60

Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. Of course, there are still the social media purists who insist that there’s a right way and a wrong way to use Twitter, and that doing it this way is the wrong way.and maybe they’re right. is a gift from the gods.

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Social Media Tools Newsletter Content 40

SCD Group

FEBRUARY 24, 2013

And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. 6 Social media scores with Super Bowl.

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Associations Now

JUNE 30, 2015

A few ideas to get you started: Update old articles and share them anew on social media. This is a strategy that the team at Vox has been doing a pretty solid job at. When old newsletters and magazines are this old, nearly everything is fair game. Familiarity breeds success! Take stock at the end of the year.

Content 40

Content Newsletter Social Media Strategy 40

Mizz Information

MARCH 11, 2014

You must also weave the online community into your other communication vehicles: newsletters, print ads and editorial content in magazine, on-site meetups at conferences, cross-promotion in journals and other publications via journal clubs, and public social media channels. Leadership buy-in is essential.

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Cost Communications Course Newsletter 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. The low rating of social media is most likely attributed to the type of platform the association is using for social engagement.

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Member Engagement Products America Marketing 60

Achieve

SEPTEMBER 3, 2014

Tumblr’s director of strategy and outreach, to speak at. MCON 2014. , We soon agreed to the strategy below, Tumblr agreed to promote the blog through its communication vehicles, and we launched MCONideas.tumblr.com in late June with high hopes. In less than a month (June 2014), we soared from 0 followers to more than 7,200.

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millennials Social Media Newsletter Analysis 40