article thumbnail

5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing member engagement. in the 2014 report.

Report 100
article thumbnail

Wednesday Buzz: Give Your Guests the Gift of Tech

Associations Now

— Bizzabo (@Bizzabo) April 8, 2014. Beyond content, surveys, and email marketing, Greenfield Services’ Megan Rockett offers three more ways to become a master of member engagement on the Multiview blog. Let’s Give Them Something to Tweet About.

article thumbnail

4 Email Copywriting Tips for Associations

MemberClicks

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Email personalization doesn’t have to be done manually. Certain types of emails, like newsletters or monthly wrap-ups, will most likely have more than one CTA.

Tips 92