Aaron Wolowiec

JULY 28, 2015

The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. Informz found email testing is on the rise. In 2014, there was increase of more than 26 percent in email subject line testing.

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Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. It could come back at any time, on short notice.

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Optimist Consulting

MARCH 26, 2014

in the 2014 report. Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing. In the 2013 report only 19.5% had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. Please share in the comments.

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice. percent to 35.49

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Velvet Chainsaw

OCTOBER 2, 2014

Your email marketing blast generated plenty of clicks. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees? The post Three Marketing Flubs That Cause Conference YES Decision Skids appeared first on Velvet Chainsaw's Midcourse Corrections.

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Velvet Chainsaw

APRIL 8, 2014

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Related Stories Seriously, Your Conference Marketing Is Not About You! Attendance Marketing conference best practices conference niche campaigns email marketing' What’s up with that?

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SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4 Here’s his video What do you think?

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Association Adviser

MAY 20, 2014

Only 44 percent of respondents to the 2014 Association Communications Benchmarking Study said they would hire more people if they received a monetary windfall. ” Another respondent said that with a bigger budget, he would want to “change the email marketing system and upgrade the survey analysis capabilities.”

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.

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Associations Now

FEBRUARY 26, 2014

5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Value, rather than noise”: That’s what content marketers should offer their audiences, according to Trapit President Patricia Hume.

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Associations Now

JULY 2, 2014

— CMSWire.com (@cmswire) June 30, 2014. “From 30 June 2014, all employees have the legal right to request flexible working—not just parents and [caregivers],” the British government’s Department for Business, Innovation, and Skills says on its website. While openness to flex time varies among U.S.

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Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email.

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Associations Now

NOVEMBER 7, 2014

Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create — Elizabeth Engel (@ewengel) November 7, 2014. One group it’s not so great for is email marketers—which happens to include many association pros. Check out Silverbear’s blog for more tips.

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Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

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Tools Price Cost Newsletter 56

Associations Now

AUGUST 11, 2014

An array of email designs that could give you ideas for your own marketing messages. Like marketing in general, email marketing is a science with a lot of art involved. — Michael Hoehn (@jmhoehn) August 9, 2014. See my blog post from last week.). Need some inspiration? Small Steps, Big Results.

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Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. Quite the opposite.

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Associations Now

APRIL 23, 2014

— Silverbear (@SilverbearLtd) April 22, 2014. Don’t stop there, though: Social media, search engine optimization, pay-per-click advertising, and email marketing should come into play in a lead-generation strategy, she advises. Need New Leads? Other Good Reads. Truly outstanding leaders are made”: Inc.

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Associations Now

APRIL 9, 2014

— Bizzabo (@Bizzabo) April 8, 2014. Beyond content, surveys, and email marketing, Greenfield Services’ Megan Rockett offers three more ways to become a master of member engagement on the Multiview blog. Let’s Give Them Something to Tweet About.

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Associations Now

MARCH 28, 2014

— Joey Baird (@JoeyBaird) March 27, 2014. To help take your association’s email marketing strategy up a notch, YourMembership.com’s Joey Baird gives three guidelines to make inbox campaigns “a little less daunting.”

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Velvet Chainsaw

NOVEMBER 21, 2014

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

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Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts.

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Associations Now

DECEMBER 23, 2015

Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. Most-Shared Stories. Member-Data Collection: The Never-Ending Story , by Joe Rominiecki, March 18.

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Slice-Works

FEBRUARY 20, 2014

Your email marketing system should offer data on most frequent day and time messages are opened. Your web analytics, email marketing system, and transactional customer database can provide a wealth of trend data and particularly if you analyze data by persona. Cross-Marketing. Timing is Everything.

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Associations Now

JUNE 23, 2015

De Cagna’s goal with the newsletter—which has thus far covered topics such as The New York Times ‘ 2014 innovation report , an evolution of the auto industry away from car ownership, the move away from meaningless jobs, and (ironically) the forthcoming obsolescence of email —is not to round up a conversation, but to start one.

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