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Social Media Roundup: Keep Your Curated Content Fresh

Associations Now

Or are your audience members growing sick of seeing the same old stuff on their social feeds? In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat.

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%

Report 100
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Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice.

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Association Execs More Likely to Invest in Tools and Tech Than in More Staff

Association Adviser

Only 44 percent of respondents to the 2014 Association Communications Benchmarking Study said they would hire more people if they received a monetary windfall. ” Another respondent said that with a bigger budget, he would want to “change the email marketing system and upgrade the survey analysis capabilities.”

Tools 60
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Online Video Keeps Growing, Says Marketing Report

Associations Now

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.

Video 40
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Canadian Anti-Spam Legislation: What Associations on Both Sides of the Border Must Know

Association Adviser

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email. You can also ask for consent by phone, fax, social media post, or in person, as long as the verbal consent is recorded.

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Wednesday Buzz: Give Your Guests the Gift of Tech

Associations Now

Also: how to make your event more shareable on social media. Tips for Making Your Event Easy to Love on Social: [link] #sm #eventprofs #events. — Bizzabo (@Bizzabo) April 8, 2014. Is your event technology meeting your guests’ expectations? Make sure a few outlets are nearby.