Association Adviser

DECEMBER 17, 2013

Tracy Tompkins and Alex DeBarr talk more about integrated communications. Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Brianna Martin is a senior marketing account specialist with Naylor. Conclusion.

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Optimist Consulting

MARCH 26, 2014

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5% in the 2014 report. in the 2014 report. Membership retention Social media'

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Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What email marketing tips do you have? percent to 35.49

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

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Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email. You can also ask for consent by phone, fax, social media post, or in person, as long as the verbal consent is recorded.

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Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Here are a few free tools to check out: Google AdWords. Wordtracker.

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