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Growing Conference Technology Competency To Increase Your Value

Velvet Chainsaw

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

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Association Execs More Likely to Invest in Tools and Tech Than in More Staff

Association Adviser

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

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Why Email Is Not an Endangered Species of the Marketing World

Associations Now

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. Please share in the comments.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

In fact, 80 percent of companies are producing video content for their websites, according to the “ 2014 Online Video Production Trends Report ” from the Web Video Marketing Council. video email marketing (23 percent). The volume of video production is expected to grow next year. But they’re also being created for.

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Canadian Anti-Spam Legislation: What Associations on Both Sides of the Border Must Know

Association Adviser

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email.

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Friday Buzz: Make Hybrid Membership Work for You

Associations Now

Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create — Elizabeth Engel (@ewengel) November 7, 2014. One group it’s not so great for is email marketers—which happens to include many association pros. Wanna hear a smart guy talk technology? We know one.

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Wednesday Buzz: Give Your Guests the Gift of Tech

Associations Now

Is your event technology meeting your guests’ expectations? — Bizzabo (@Bizzabo) April 8, 2014. Beyond content, surveys, and email marketing, Greenfield Services’ Megan Rockett offers three more ways to become a master of member engagement on the Multiview blog. Make sure a few outlets are nearby.