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Association Execs More Likely to Invest in Tools and Tech Than in More Staff

Association Adviser

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60
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Canadian Anti-Spam Legislation: What Associations on Both Sides of the Border Must Know

Association Adviser

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email. Those forms of communication are not covered by CASL.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

In fact, 80 percent of companies are producing video content for their websites, according to the “ 2014 Online Video Production Trends Report ” from the Web Video Marketing Council. management communications (35 percent). video email marketing (23 percent). Why are online videos being produced?

Video 40
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Friday Buzz: Make Hybrid Membership Work for You

Associations Now

Then, of course, after you make the decision, you have to manage it and communicate it. Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create — Elizabeth Engel (@ewengel) November 7, 2014. Wanna hear a smart guy talk technology? Learn to Love Inbox. We know one.

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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140