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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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Integrate Your Marketing in 2014

Association Adviser

Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Brianna Martin is a senior marketing account specialist with Naylor. Chances are, the results will drive the success of your association more than you think.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Effective SEO begins with strategy and data. The post How to Mine Data to Improve Your Marketing Strategies appeared first on Association Adviser. Wordtracker. Is Your Site Optimized?

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If You Send Marketing Emails to Canada, Here’s What You Need to Do Now

Associations Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. It could come back at any time, on short notice.

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Why Email Is Not an Endangered Species of the Marketing World

Associations Now

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

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Association Execs More Likely to Invest in Tools and Tech Than in More Staff

Association Adviser

Only 44 percent of respondents to the 2014 Association Communications Benchmarking Study said they would hire more people if they received a monetary windfall. ” Another respondent said that with a bigger budget, he would want to “change the email marketing system and upgrade the survey analysis capabilities.”

Tools 60