MemberClicks
DECEMBER 13, 2022
In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Email personalization doesn’t have to be done manually. Include the email receivers personal name. Send from a personal email. Names, dates, prices, etc.
Associations Now
DECEMBER 23, 2015
Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. Leadership. Most-Shared Stories. Top Stories by Topic.
Associations Now
JUNE 23, 2015
De Cagna’s goal with the newsletter—which has thus far covered topics such as The New York Times ‘ 2014 innovation report , an evolution of the auto industry away from car ownership, the move away from meaningless jobs, and (ironically) the forthcoming obsolescence of email —is not to round up a conversation, but to start one.
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