2014 Social Media Technology White Paper 
Virtual
JULY 29, 2015
Maybe it’s because of facts like these, cited in a 2014 Harvard Business Review blog : 65% of conference call participants admit to doing other work while “listening” in. 43% are checking social media. 63% are sending unrelated email. 55% are eating or making food. 47% are going to the restroom. 9% are exercising.
Association Adviser
DECEMBER 10, 2013
As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Attempting to measure social media.
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