Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. Supercharge Member Loyalty & Power Community Engagement, Higher Logic Learning Series, April 2015.

California 150

California Case Study Member Engagement Review 150

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Our communications coordinator is only one year out of college.

millennials 60

millennials Arizona Communications Atlanta 60

Associations Now

JUNE 10, 2015

At the very end of “ The Promise of Personalization ,” in the May/June 2015 issue of Associations Now , a quote from Ben Kunz boils down that headline to a simple desire: “The trick to it all is how do you provide a human experience?” How has that affected member engagement with your association?

Technology 40

Technology Newsletter California Products 40