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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52
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7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

And that’s just a tiny sample of the booming subscription market. Associations have also been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association management systems, learning management systems, and other association software.

Revenue 28
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Salesforce or Microsoft: What’s the Right CRM Platform for Your Association Management Software?

Nimble AMS

The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and reported on; and modern marketing, which requires easily slicing and dicing membership data so the right message is delivered to the right person at the right time.