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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Change is a constant for associations and for all professionals today. .

Ohio 60
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Association Brain Food Weekly: 8.27.21

Reid All About it

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Host: International Congress and Convention Association (ICCA). Quick hits.

Tampa 200
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Association Brain Food Weekly: 9.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Research shows that those who embrace gender and ethnic diversity, equity and inclusion perform 25% better financially and are more innovative. Hosts: Mariner Management and Billhighway. More info/register. 1 CAE credit.

Montana 350
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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

You have a rich “vein” of content that you should be hard at work mining and extracting value from in the form of lead generation, e-commerce sales conversion, volunteer recruitment, online donations and more. Columbus, Ohio. Does print still work for association marketing & Tune-up Your Association.

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