Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members. Member Engagement Associations'

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Associations Now

OCTOBER 14, 2018

That’s why my colleague Emily Viles and I went straight to the source when we created the Young Professionals Taskforce for the Wisconsin Society of Association Executives (WSAE). This may be the most important step that every association needs to take before taking any action. Hold focus groups.

Wisconsin 86

Wisconsin Milwaukee millennials Maine 86

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. Here’s why. “We miss you. Uniting a new community.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40