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Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations.

Class 100
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Digital Transformation: It’s All About Culture

Leading Learning

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

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The Hourglass Blog: A Prescription for Innovation

The Hourglass Blog

One thing we discovered early on was that everyone in our self-selected group of volunteers that make up the WSAE Innovation Task Force—all association execs and staffers of one stripe or another—had a slightly different perspective on what innovation was and what it should be doing inside their associations. Management.

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system. Don’t forget social media.