CRM for Associations: The Basics & How It Complements an AMS
Protech
JUNE 13, 2023
The general purpose of a CRM is to logically organize information about your members to allow your staff to iterate on ways to engage them. To do this, CRMs have features like: Data tracking and storage Reporting Member profiles with contact information, engagement history, etc. to ensure you have everything you need to engage members.
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