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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for membersmembers worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

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5 Ways Great Associations Become Great

Smooth The Path

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. Related: 10 Ways to increase the energy at your conference. The new member engagement rule of three. People like me join an association like this.

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Common Trap for Association Professionals

Smooth The Path

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”