Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. They mentor others in their organization or within their profession or industry.

Association Value 84

Association Value Team Industry Member Research 84

Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

OCTOBER 2, 2017

I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Networking is one of the top values we provide our members.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

JULY 26, 2018

We would develop a new member onboarding program maximizing the engagement window of opportunity by engaging new members a bit on the first day they join and then engaging them even more within the first week of joining. These are some of the most important things I would do as I built my dream association. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74