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Association Brain Food Weekly: 1.15.21

Reid All About it

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blended learning and microlearning.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Which programs are standing-room-only at your conferences? But, HFMA has cast that old non-dues revenue practice aside.

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Association Brain Food: 9.30.22

Reid All About it

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Host: PCMA Digital Event Strategist Certification. Building Your Blended Learning Playbook. Host: Leading Learning. More info/register.