Friday Buzz: How McDonald’s Scored Big With Its Corporate Event
Associations Now
MAY 16, 2014
The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. That inventiveness extends to its event planning. It’s categorized into topic areas, and you can search and filter by topic,” the company’s Lisa Fingerhut told BizBash magazine. “It
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