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Segmenting Members Leads to More Relevant Communications – and More Memberships
Association Adviser
MAY 18, 2018
On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. Other outsourced communication functions include magazines, directories and social media. Certification level.
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