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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Where do you start, and what resources do you need? Is there an entirely new market you should explore? Each alternative presents its own set of challenges and opportunities and the task can feel overwhelming with leadership’s expectations on one side and resource constraints on the other.

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Association Brain Food Weekly: 11.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Professionals in Certification Networking Event. The future of work.

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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

Reading books can be an immensely useful resource as you transition from academia to the workforce and prepare yourself to advance to the next level, whether that be in your current company or your future employer. Erica Halmstad is an association marketing manager with the National Fluid Power Association.

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From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., Managers and engineers are interested in our certification, training, learning tools and best practices. It’s a team-wide approach and you need to get marketing, membership, HR and finance to buy into the strategy.