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Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. The courses will give learners a different kind of experience. This is not the Smithsonian’s first time licensing its content.

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The Market for Adult Lifelong Learning

Leading Learning

In a pre-pandemic article, Forbes reported that the adult learning services market in the United States, both online and offline, was about USD 10 billion as of 2016. While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it.