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Study: In Charitable Giving, Middle Class Digs Deeper Than the Wealthy

Associations Now

The income disparity in America is accompanied by a giving disparity: According to a Chronicle of Philanthropy analysis of IRS data, the wealthy give a smaller share of their income to charity than do members of the middle class. Members of the lower and middle class gave $57.3 Minneapolis-St. percent between 2006 and 2012.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

In one innovative advertising approach, the Minneapolis-based retail company launched Bullseye University, a four-day, live-streaming event featuring five YouTube personalities shacking in a Target-designed dorm room. Workout classes were taught during the day. Target’s got its red bull’s-eye on the millennial trend, to say the least.

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Conference Circuit: 2014?s Events in Review

Associations Now

At its conference, The Learning Resources Network emphasized the importance of “merging of old-school print-based marketing techniques with new-school media,” and the American Academy of Religion ’s meeting workshops gave attendees lessons in academic blogging, social media in the classroom, and web-based class projects.

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