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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. In other words, it’s a way of finding someone outside your company who has klout within your audience and using their social status to engage members or convert prospects. Do you think your customers would be excited?

Marketing 159
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At One Meeting, Innovative Registration Makes for Happier Attendees

Associations Now

Meet our seventh “Planner of Productivity”: Kevin Brooks, the agent of record for the Church of God—headquartered in Cleveland, Tennessee—since 2004. But in 2018 we used a satellite registration process, meaning if you were at the Hilton you could register at the Hilton. For decades we had one registration site.