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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. In other words, it’s a way of finding someone outside your company who has klout within your audience and using their social status to engage members or convert prospects. Do you think your customers would be excited?

Marketing 159
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At One Meeting, Innovative Registration Makes for Happier Attendees

Associations Now

Meet our seventh “Planner of Productivity”: Kevin Brooks, the agent of record for the Church of God—headquartered in Cleveland, Tennessee—since 2004. One comment on social media we saw over and over was “welcome to the 21st century. KB: Live streaming and social media at our 2018 event was at an all-time high for us.

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Wednesday Buzz: How to Get Results Using Video

Associations Now

Use these annotations to push leads to your social media sites, website, or landing page!” Content Marketing World 2015 kicked off yesterday, but there are still plenty more sessions, insights, and lessons to be shared from the halls of the Cleveland Convention Center. Focused on leadership and education?

Video 40
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Monday Buzz: Skipping the Conventions, but Still Busy

Associations Now

The buzz around this year’s Republican National Convention has been weird, with Donald Trump’s influence in Cleveland putting political mainstays in an odd spot. The goal of the strategy, according to Haller, is “to engage with Democrats and Republicans who may not be in Cleveland.”. On Frank J.