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At One Meeting, Innovative Registration Makes for Happier Attendees

Associations Now

To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. Meet our seventh “Planner of Productivity”: Kevin Brooks, the agent of record for the Church of God—headquartered in Cleveland, Tennessee—since 2004.

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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. In other words, it’s a way of finding someone outside your company who has klout within your audience and using their social status to engage members or convert prospects. Do you think your customers would be excited?

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