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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. When creating an influencer program, let your overall community goals guide your process.

Marketing 159
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Wednesday Buzz: How to Get Results Using Video

Associations Now

Use these annotations to push leads to your social media sites, website, or landing page!” Content Marketing World 2015 kicked off yesterday, but there are still plenty more sessions, insights, and lessons to be shared from the halls of the Cleveland Convention Center. Focused on leadership and education?

Video 40