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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Creating an influencer program to market within your community can be an effective way to get around that.

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Wednesday Buzz: How to Get Results Using Video

Associations Now

Use these annotations to push leads to your social media sites, website, or landing page!” Content Marketing World 2015 kicked off yesterday, but there are still plenty more sessions, insights, and lessons to be shared from the halls of the Cleveland Convention Center. ” Hashtag of the Day. . Other Good Reads.

Video 40
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Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Tactics for encouraging change in an organization.

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Ripened Thoughts on the Demise of Vine

Associations Now

Social networks are frustrating. The impending shutdown of Vine certainly wasn’t expected by many social media fans. During the past six months or so, Lohse and her musical partner, Thomas Hughes, have gained a significant audience on the network through their project Carol Cleveland Sings.

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Book Review: Connecting to Change the World

Beth Kanter

They have joined forces and along with John Cleveland, have written “ Connecting to Change the World.” ” This books updates their experiences and provides easily understandable, field-tested information on how to form and manage social-impact networks. Generative Social-Impact Network.

Review 28