Associations Now

SEPTEMBER 9, 2015

Everyone’s always talking about video, but what are some legitimate ways to use it for lead conversion? Plus: A new podcast for the association community debuts. From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts?

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Video How To Cleveland Michigan 40

Higher Logic

APRIL 20, 2017

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Creating an influencer program to market within your community can be an effective way to get around that.

Marketing 159

Marketing Cleveland Content Social Media 159

SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Who do you target? But since then?

Marketing 40

Marketing Cleveland Content Communications 40

Associations Now

NOVEMBER 1, 2016

The looping-video social network Vine is about to go away, due partly to shifts in Twitter’s strategy and partly to larger changes in the market. Social networks are frustrating. The impending shutdown of Vine certainly wasn’t expected by many social media fans.

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Cleveland Video Social Media Marketing 40