Higher Logic

APRIL 20, 2017

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. When creating an influencer program, let your overall community goals guide your process.

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SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Tactics for encouraging change in an organization.

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Associations Now

NOVEMBER 1, 2016

The looping-video social network Vine is about to go away, due partly to shifts in Twitter’s strategy and partly to larger changes in the market. Social networks are frustrating. The impending shutdown of Vine certainly wasn’t expected by many social media fans.

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Beth Kanter

OCTOBER 23, 2014

They have joined forces and along with John Cleveland, have written “ Connecting to Change the World.” ” This books updates their experiences and provides easily understandable, field-tested information on how to form and manage social-impact networks. Generative Social-Impact Network.

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