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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Objection 1: Price.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. And what’s more , they’ve grown to expect it.

Marketing 149
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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176
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Association Brain Food Weekly: 5.29.20

Reid All About it

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. 1 CAE credit.

San Diego 259
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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

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12 Top Online Community Platforms: Build Better Connections

MemberClicks

Others have additional features like jobs boards, online events and member directories. Many online community platforms can be customized to meet the specific needs of your organization and offer tools to help foster engagement, communication and networking. What types of organizations use online community software?