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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Generation Z. More info/register. Fri 2/2 at 4 p.m. More info/register. Host: WorkerBee.TV

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Keeping track of your engagement rate allows you to determine whether you’re effectively communicating and connecting with social media supporters over time. To calculate your social media ROI, take the revenue your nonprofit has earned on a platform and divide that number by how much you’ve spent on that platform.