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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.

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How to Continue the Conference Learning Experience

WBT Systems

Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings? The truth is: conferences are not the most effective method of transferring knowledge. Why Continue the Conference Learning Experience.