Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Or they stumbled upon an unforeseen dead-end that prevented them from automating. Automated campaigns should relieve tedium.

Marketing 235

Marketing Cost Case Study Communications 235

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Guest: Shannon McCracken, CAE Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Tue 5/2 at 12 p.m.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Online learning myths. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Memorable virtual gatherings. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 5 p.m.

Raleigh 150

Raleigh DC Washington Charlotte 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

AUGUST 19, 2022

Hybrid work myths. Achurch Consulting keeps hearing people spouting these three myths or assumptions about hybrid work. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. – Busting The Myths About Hybrid Work ?. AMS selection. More info/register.

Technology 43

Technology Software Cost Products 43