Mon.Jan 22, 2024

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Getting Started With Peer-to-Peer Fundraising

Wild Apricot

With peer-to-peer fundraising, you can leverage your existing community of supporters and tap into their networks to increase revenue. We'll show you everything you need to know to get started.

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Capture the Loyalty of Young Professionals with Leadership Development Cohorts

WBT Systems

A growing number of associations are now offering cohort programs, according to my unscientific Twitter searches. Leadership development cohorts are especially popular.Why?

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Goodbye Networking, Hello Community-Building

Elevating Engagement

What if instead of focusing on providing networking opportunities, we set our sights on building a community (I’m pinging off an idea Belinda Moore had in this post.) Networking opportunities seek to connect one person to another, maybe for some small talk or, if lucky, a real, meaningful connection. However, networking events and activities don’t always yield meaningful connections because some shy away.

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Why the SIU Alumni Association Got Rid of Its Paid Membership Model

Associations Now

Last year, the Southern Illinois University Alumni Association decided to eliminate its paid membership structure to be more inclusive. Having a strong communication plan and increasing their involvement on campus helped smooth the transition and led to greater alumni engagement. In 2023, all graduates of Southern Illinois University Carbondale, including students who attended SIU for a semester or more, became a part of the SIU Alumni Association.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Benchmarking Survey Invitation

Membership Marketing

The survey for the 2024 Membership Marketing Benchmarking Report will close this week. The findings from this research are regularly shared here. Please take some time to complete the survey for your association. Survey respondents will receive a printed copy of the final report. Here is a link to the survey. Thank you in advance for your help. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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How Nonprofits Can Identify and Steward Mid-Level Donors

Achieve

Your nonprofit relies on a regular influx of donations to meet your annual goals and support your organization’s mission. While major donations are often the first to catch your eye and may seem the most impactful, it’s equally important to consider the value of mid-level donations. Mid-level donations, which typically fall in the range of $500 to $10,000, are a consistent and stable source of funding to power your operations.

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Digital Empathy Brings Data to Life

.orgSource

Remember Counsellor Deanna Troi from Star Trek the Next Generation? In case the Next Generation was before your generation, Troi was the crew member Captain Picard consulted when he needed to understand an alien entity or settle a thorny dispute. Troi was an empath, with the ability to experience the emotions of others as if they were her own. That skill was invaluable to the space travelers.

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