Remove your-association-members-and-customers-have-ear-for-podcasts
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”.

Education 155
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8 New Ideas for Engaging Online Students

WBT Systems

Many instructors are subject matter experts but they aren’t trained in adult education or online learning. Instructors have to practice being themselves on camera—an attention-holding, confident and personable self. If your association doesn’t already have a Train the Trainer program, that’s a good place to start.

Course 199