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Five Strategies for Better Digital Member Service

Associations Now

If you’re relatively small, don’t separate social media service from your main account. Multiple profiles can be confusing to customers; besides, using your main profile to engage with customers helps raise brand awareness.”. Customer engagement roles are becoming more diverse.

Strategy 100
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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Realistically, they are both the best types of data to use for marketing purposes.

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Association Brain Food Weekly: 5.11.18

Reid All About it

Now, the main event: free professional development events for the association community. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. A breakdown of the elements of an effective tweet, except they forgot the most important one – value to the reader, duh. Hootsuite ). Tue 5/15 at 1 p.m. 1 CAE credit.

DC 30