article thumbnail

What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. Improving member communications. What Do Automation Rules and Marketing Automation Mean? And for what? Better Together.

Marketing 136
article thumbnail

Association Software 101: How to Find the Best AMS Platform

Protech

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

article thumbnail

Association Brain Food Weekly: 5.14.21

Reid All About it

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.

St. Louis 341