Smooth The Path
JANUARY 28, 2020
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? What do you do?
Smooth The Path
DECEMBER 11, 2017
The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?
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GrowthZone
JUNE 6, 2017
We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members. The window of new member engagement only stays open for just a few days. Do people like me join associations like this?
Smooth The Path
OCTOBER 25, 2017
There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” Are you curious to learn more?
Fonteva
FEBRUARY 9, 2021
However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Read on to learn more.
Associations Now
MAY 4, 2016
And the ups and downs CFMA felt when the economy shifted were historically consistent, tracking closely to an industry index of U.S. That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research.
Smooth The Path
JUNE 4, 2017
Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue. Change the association.
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